THE BRIEF
Create two fully immersive experiences, the VR Bus and the VR Balloon, for the New VR Park in the Dubai Mall that launched in March, 2018. The rides would transport customers on a virtual tour of famous cities all over the world for a brief period of time using actual 360 footage filmed by traveling to each location.
WHAT I DID
The client wanted the ride to be a fun VR experience that the whole family could enjoy so I created logos that were reminiscent of travel stickers. Keepin the locations the VR Bus and Balloon would be traveling to, I created all print and marketing collateral to catch that exciting feeling of traveling on a new adventure. The initial launching and offloading immersive experience was meant to give customers a hint of what adventures they were about to embark on but keep them entertained until all customers were plugged into the VR headsets. All visual effects had to balance between fun and interactive but also not distract customers from the actual travel experience. Throughout the process, I assisted in the creation of VR content and 360° immersive experiences and contributed to the research of new methods and techniques for VR and 360 videos.
