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UF Vendor Fair 2018 – Crystal Cregge Designs

University of Florida 27th Annual Business Fair + Summit

By Crystal Cregge
BRANDING / WEB / VISUAL IDENTITY 
THE BREIF

The University of Florida is hosting it’s 27th  Annual Small Business Opportunity Fair + Summit. They requested a fresh new look for all their marketing collateral. This event provides the small, minority and women-owned business community with information for success, business growth and sustainability.

WHAT WE DID

With the school colors of orange and blue as a base and geometric angles and triangles, a cohesive brand identity was created that is both business oriented with a hint of playfulness. The design aesthetic was the applied to all print, web, and marketing material.