Many places offer recommendations for food and nightlife but what about local businesses and services? How do you choose if there’s a good doctor, electrician or salon nearby and set up an appointment with them?
Instead of wasting time calling multiple locations trying to set up an appointment, how can we connect young professionals with local businesses that have availabilities that match their schedules?
The discovery phase was a quick, high-intensity effort that allowed us to define project milestones, competitive analysis and user needs, behaviors and pain-points. Our research revealed 3 main points that informed the development of persona types.
All users use Google or Yelp to help find businesses and narrow down choices based off of recommendations.
Users primarily chose businesses based off of closest vicinity and most recognizable brand.
Most users stopped the search process if prompted for personal information before being able to view results
Using experience mapping techniques to visualize and communicate the users end-to end experience. This allowed us to represent pain points of possible user fatigue and focus our attention.
STRUCTURING THE EXPERIENCE
Card sorting was used to determine if the organization categories were in tune with user needs. After receiving the results I realized the menu options needed to be more clear and distinct from each other for users to differentiate between them clearly.
Card Sorting Results
Site Map V1
Combing through our research and user pain-points, we focused on prioritising features based on our personas needs, tech feasibility, and business objectives. To further simplify the functionality and content we categorized what features were necessary, what opportunities were available to innovate and what could be discarded from the app. This informed our phasing strategy for the app and the product feature roadmap.
Users found the flow to be relatively easy but that the confirmation screen should happen immediately after booking the appointment instead of the payment option. Also onboarding is necessary for new users.
TONE AND VOICE
Some of the text was not clear as to what it was prompting the user to do in some areas or that certain text needed to be moved around in order to flow more smoothly
For a smoother transition for booking the appointment, selecting the date, and confirming, it’s good to have the buttons be in the same location and be closer to the thumb for users to swipe.
Low Fidelity Mock Ups
All of the feedback resulted in the development of some low fidelity wireframes that contained onboarding screens, sample text for search examples and maintained consistency with button placement..
Prototyping and Usability Testing
Using InVision, a prototype was created for user testing, creating transparency in our design process. Through multiple iterations and revisions we worked collaboratively, tested constantly and iterated progressively based off of user feedback.
DEVOLPING THE BRAND
The logo and slogan were created based off of the key phrase in the user interface, the Book It button. Book It was witty, upbeat, organized and honest.