TROPICAL SAFARI

by Crystal Cregge
BRANDING / MENU  / VISUAL IDENTITY  
THE BREIF

A unique local restaurant that sells both smoothies and egg rolls. It’s prime location by VCU campus affords it a student rich environment. Our goal was to re-create the image to be more appealing to a younger audience.

WHAT WE DID

Re-designed the logo of the restaurant to show the tropical theme but still maintain a clean and modern design. The menu is die cut so the customers experience a happy surprise when they open the menu. The menu is bright, fun and interactive.